The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Drill/Voice/Flag
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose
Agency: Blue Rock / New York
Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Feel new sesame street
Agency: ADK Inc. / Tokyo
Client: SESAME STREET PARTNERS JAPAN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tomato, Steak, Potato
Agency:
Client: Dexter Russel Cutlery Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Wild Postings
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Propaganda*4
Agency: JWT Shanghai / Shanghai
Client: Long Xi Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
"Garden Flower"/"Garden Palm"/"Gardens"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Kinokuniya Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
EYES
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The etiquette poster
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
RED, Issue 5
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Waterboy
Agency: BETC Euro RSCG / Paris
Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen
Agency: Fallon New York / New York
Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief
Agency: Goodby Silverstein & Partners / San Francisco
Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box
Agency: J. Walter Thompson Argentina / Buenos Aires
Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings
Agency: Publicis NY / New York
Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Absolut Makeover
Agency: TEQUILA / New York
Client: Absolut Vodka Category: Banners / Banner - Single
Emotion
Agency: AOL Brazil Design Dept / São Paulo
Client: AOL Sports Channel Category: Banners / Banner - Single
HP Zoom Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Vivera Hummingbird Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Starbucks Sitir Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Timelapse Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Vivera Push Color Banner (Blue)
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
Burning home
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Answer Seguro On Line Category: Banners / Banner - Single
Burnout 3 Pinball
Agency: Freestyle Interactive / San Francisco
Client: EA Category: Banners / Banner - Single
NZ Army Force 9 Rifle
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: New Zealand Army Category: Banners / Banner - Single
Volkswagen Golf Seat Belt
Agency: Tribal DDB Australia / Sydney
Client: Volkswagen Group Australia Category: Banners / Banner - Single
Tissue Paper
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Design Camp 2004
Agency: Carmichael Lynch / Minneapolis
Client: AIGA-Minnesota Design Camp 2004 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Drill/Voice/Flag
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05042T
Award:
2005 Advertising Merit Award
Agency:
Blue Rock / New York
Client:
MTV
Title:
Choose or Lose
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05043T
Award:
2005 Design Merit Award
Agency:
ADK Inc. / Tokyo
Client:
SESAME STREET PARTNERS JAPAN
Title:
Feel new sesame street
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05112D
Award:
2005 Design Merit Award
Agency:
Client:
Dexter Russel Cutlery
Title:
Tomato, Steak, Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05113D
Award:
2005 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
Wild Postings
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05114D
Award:
2005 Design Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Long Xi
Title:
Propaganda*4
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05115D
Award:
2005 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Kinokuniya
Title:
"Garden Flower"/"Garden Palm"/"Gardens"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05116D
Award:
2005 Design Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
EYES
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05117D
Award:
2005 Design Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05118D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05119D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 5
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05148D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 6
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05149D
Award:
2005 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Waterboy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05045T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05046T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Snowflakes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05047T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
eBay
Title:
Belief
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05048T
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Picture Book
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05049T
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Argentina / Buenos Aires
Client:
Aerolineas Argentinas
Title:
Little box
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05050T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Bat Mitzvah
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05052T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Thanksgiving
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05053T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
TimeWarner/TBS
Title:
Wings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05054T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Plastic Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05055T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Athletes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05056T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Golfers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05057T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05058T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05060T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05116T
Award:
2005 Interactive Merit Award
Agency:
TEQUILA / New York
Client:
Absolut Vodka
Title:
Absolut Makeover
Category:
Banners / Banner - Single
Annual ID:
05056N
Award:
2005 Interactive Merit Award
Agency:
AOL Brazil Design Dept / São Paulo
Client:
AOL Sports Channel
Title:
Emotion
Category:
Banners / Banner - Single
Annual ID:
05057N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Massage
Category:
Banners / Banner - Single
Annual ID:
05058N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Dreams
Category:
Banners / Banner - Single
Annual ID:
05059N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Feather
Category:
Banners / Banner - Single
Annual ID:
05060N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Bounce
Category:
Banners / Banner - Single
Annual ID:
05061N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Zoom Banner
Category:
Banners / Banner - Single
Annual ID:
05062N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Vivera Hummingbird Banner
Category:
Banners / Banner - Single
Annual ID:
05063N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Starbucks Sitir Banner
Category:
Banners / Banner - Single
Annual ID:
05064N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Timelapse Banner
Category:
Banners / Banner - Single
Annual ID:
05065N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Vivera Push Color Banner (Blue)
Category:
Banners / Banner - Single
Annual ID:
05066N
Award:
2005 Interactive Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Answer Seguro On Line
Title:
Burning home
Category:
Banners / Banner - Single
Annual ID:
05067N
Award:
2005 Interactive Merit Award
Agency:
EURO RSCG 4D / São Paulo
Client:
Intel
Title:
Unwire
Category:
Banners / Banner - Single
Annual ID:
05068N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Ford
Title:
Offroad
Category:
Banners / Banner - Single
Annual ID:
05069N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Unilever
Title:
Belly
Category:
Banners / Banner - Single
Annual ID:
05070N
Award:
2005 Interactive Merit Award
Agency:
Freestyle Interactive / San Francisco
Client:
EA
Title:
Burnout 3 Pinball
Category:
Banners / Banner - Single
Annual ID:
05071N
Award:
2005 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
IBM
Title:
US Open Banner
Category:
Banners / Banner - Single
Annual ID:
05072N
Award:
2005 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
New Zealand Army
Title:
NZ Army Force 9 Rifle
Category:
Banners / Banner - Single
Annual ID:
05073N
Award:
2005 Interactive Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Caramba
Title:
Hot
Category:
Banners / Banner - Single
Annual ID:
05074N
Award:
2005 Interactive Merit Award
Agency:
Tribal DDB Australia / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Golf Seat Belt
Category:
Banners / Banner - Single
Annual ID:
05075N
Award:
2005 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Tissue Paper
Category:
Banners / Banner - Single
Annual ID:
05076N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Sankyo Co., Ltd.
Title:
Convenient Life
Category:
Banners / Banner - Single
Annual ID:
05077N
Award:
2005 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
AIGA-Minnesota Design Camp 2004
Title:
Design Camp 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
05198D
