The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Drill/Voice/Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose Agency: Blue Rock / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Feel new sesame street Agency: ADK Inc. / Tokyo Client: SESAME STREET PARTNERS JAPAN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tomato, Steak, Potato Agency: Client: Dexter Russel Cutlery Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Wild Postings Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Propaganda*4 Agency: JWT Shanghai / Shanghai Client: Long Xi Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
"Garden Flower"/"Garden Palm"/"Gardens" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Kinokuniya Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
EYES Agency: Net#Work BBDO / Hyde Park Client: SIMBA - GHOST POPS Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Portable CD Player / Shaver / Remote Control Car Agency: Publicis Malaysia / kuala Lumpur Client: GP Battery Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The etiquette poster Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
RED, Issue 5 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief Agency: Goodby Silverstein & Partners / San Francisco Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box Agency: J. Walter Thompson Argentina / Buenos Aires Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings Agency: Publicis NY / New York Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Absolut Makeover Agency: TEQUILA / New York Client: Absolut Vodka Category: Banners / Banner - Single
Emotion Agency: AOL Brazil Design Dept / São Paulo Client: AOL Sports Channel Category: Banners / Banner - Single
Massage Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Dreams Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Feather Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Bounce Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
HP Zoom Banner Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Vivera Hummingbird Banner Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Starbucks Sitir Banner Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Timelapse Banner Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
HP Vivera Push Color Banner (Blue) Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
Burning home Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Answer Seguro On Line Category: Banners / Banner - Single
Unwire Agency: EURO RSCG 4D / São Paulo Client: Intel Category: Banners / Banner - Single
Offroad Agency: J. Walter Thompson / São Paulo Client: Ford Category: Banners / Banner - Single
Belly Agency: J. Walter Thompson / São Paulo Client: Unilever Category: Banners / Banner - Single
Burnout 3 Pinball Agency: Freestyle Interactive / San Francisco Client: EA Category: Banners / Banner - Single
US Open Banner Agency: OgilvyOne / New York Client: IBM Category: Banners / Banner - Single
NZ Army Force 9 Rifle Agency: Saatchi & Saatchi New Zealand / Auckland Client: New Zealand Army Category: Banners / Banner - Single
Hot Agency: TBWA\Santiago Mangada Puno / Makati Client: Caramba Category: Banners / Banner - Single
Volkswagen Golf Seat Belt Agency: Tribal DDB Australia / Sydney Client: Volkswagen Group Australia Category: Banners / Banner - Single
Tissue Paper Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Convenient Life Agency: Dentsu / Tokyo Client: Sankyo Co., Ltd. Category: Banners / Banner - Single
Design Camp 2004 Agency: Carmichael Lynch / Minneapolis Client: AIGA-Minnesota Design Camp 2004 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Drill/Voice/Flag

Public Service/Political / Public Service/Political Television: Campaign

05042T

2005 Advertising Merit Award

Blue Rock / New York

MTV

Choose or Lose

Public Service/Political / Public Service/Political Television: Campaign

05043T

2005 Design Merit Award

ADK Inc. / Tokyo

SESAME STREET PARTNERS JAPAN

Feel new sesame street

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05112D

2005 Design Merit Award

Dexter Russel Cutlery

Tomato, Steak, Potato

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05113D

2005 Design Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse

Wild Postings

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05114D

2005 Design Merit Award

JWT Shanghai / Shanghai

Long Xi

Propaganda*4

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05115D

2005 Design Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Kinokuniya

"Garden Flower"/"Garden Palm"/"Gardens"

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05116D

2005 Design Merit Award

Net#Work BBDO / Hyde Park

SIMBA - GHOST POPS

EYES

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05117D

2005 Design Merit Award

Publicis Malaysia / kuala Lumpur

GP Battery Marketing

Portable CD Player / Shaver / Remote Control Car

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05118D

2005 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Raffles Hotel Vier Jahreszeiten Hamburg

The etiquette poster

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05119D

2005 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather, North America

RED, Issue 5

Publication Design / Trade Magazine Full Issue

05148D

2005 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather, North America

RED, Issue 6

Publication Design / Trade Magazine Full Issue

05149D

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Snowflakes

Consumer Television / Consumer Television Over :30 Single

05047T

2005 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

eBay

Belief

Consumer Television / Consumer Television Over :30 Single

05048T

2005 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Picture Book

Consumer Television / Consumer Television Over :30 Single

05049T

2005 Advertising Merit Award

J. Walter Thompson Argentina / Buenos Aires

Aerolineas Argentinas

Little box

Consumer Television / Consumer Television Over :30 Single

05050T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Bat Mitzvah

Consumer Television / Consumer Television Over :30 Single

05052T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Thanksgiving

Consumer Television / Consumer Television Over :30 Single

05053T

2005 Advertising Merit Award

Publicis NY / New York

TimeWarner/TBS

Wings

Consumer Television / Consumer Television Over :30 Single

05054T

2005 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

adidas

Plastic Football

Consumer Television / Consumer Television Over :30 Single

05055T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Athletes

Consumer Television / Consumer Television Over :30 Single

05056T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Golfers

Consumer Television / Consumer Television Over :30 Single

05057T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Magnet

Consumer Television / Consumer Television Over :30 Single

05058T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Tennis Instructor

Consumer Television / Consumer Television Over :30 Single

05060T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Television / Consumer Television Over :30 Single

05116T

2005 Interactive Merit Award

TEQUILA / New York

Absolut Vodka

Absolut Makeover

Banners / Banner - Single

05056N

2005 Interactive Merit Award

AOL Brazil Design Dept / São Paulo

AOL Sports Channel

Emotion

Banners / Banner - Single

05057N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Massage

Banners / Banner - Single

05058N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Dreams

Banners / Banner - Single

05059N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Feather

Banners / Banner - Single

05060N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Bounce

Banners / Banner - Single

05061N

2005 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Zoom Banner

Banners / Banner - Single

05062N

2005 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Vivera Hummingbird Banner

Banners / Banner - Single

05063N

2005 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Starbucks Sitir Banner

Banners / Banner - Single

05064N

2005 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Timelapse Banner

Banners / Banner - Single

05065N

2005 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Vivera Push Color Banner (Blue)

Banners / Banner - Single

05066N

2005 Interactive Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Answer Seguro On Line

Burning home

Banners / Banner - Single

05067N

2005 Interactive Merit Award

EURO RSCG 4D / São Paulo

Intel

Unwire

Banners / Banner - Single

05068N

2005 Interactive Merit Award

J. Walter Thompson / São Paulo

Ford

Offroad

Banners / Banner - Single

05069N

2005 Interactive Merit Award

J. Walter Thompson / São Paulo

Unilever

Belly

Banners / Banner - Single

05070N

2005 Interactive Merit Award

Freestyle Interactive / San Francisco

EA

Burnout 3 Pinball

Banners / Banner - Single

05071N

2005 Interactive Merit Award

OgilvyOne / New York

IBM

US Open Banner

Banners / Banner - Single

05072N

2005 Interactive Merit Award

Saatchi & Saatchi New Zealand / Auckland

New Zealand Army

NZ Army Force 9 Rifle

Banners / Banner - Single

05073N

2005 Interactive Merit Award

TBWA\Santiago Mangada Puno / Makati

Caramba

Hot

Banners / Banner - Single

05074N

2005 Interactive Merit Award

Tribal DDB Australia / Sydney

Volkswagen Group Australia

Volkswagen Golf Seat Belt

Banners / Banner - Single

05075N

2005 Interactive Merit Award

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Tissue Paper

Banners / Banner - Single

05076N

2005 Interactive Merit Award

Dentsu / Tokyo

Sankyo Co., Ltd.

Convenient Life

Banners / Banner - Single

05077N

2005 Design Merit Award

Carmichael Lynch / Minneapolis

AIGA-Minnesota Design Camp 2004

Design Camp 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

05198D

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